Sara Ost
| posted on July 22, 2008
When people ask about “going green”, they’re often pleasantly surprised at how easy it is: just stop buying so much stuff. Sure, basic necessities can easily be “greened up”: think fair trade coffee and cloth napkins and efficient light bulbs.
Clothes, cars and furniture all come in eco-versions these days. But the friendliest thing you can do for the planet (and your wallet) is to learn to fight the senseless impulse purchase once and for all. We’re talking about the singing fish on the wall.
Buying less crap: a rational proposition. Unfortunately for economics professors, human beings are not rational. (Hence the disturbing number of shoes in my closet.) If all it took to save cash and help the planet were a little logical insight, we wouldn’t be in the embarrassing predicament of far too many bagel slicers. …read full discussion